Facebook Rolls out Watch, New Video Platform for Episodic Content

Up on Facebook Original TV Shows                 


     Stephen Lam

The company has rolled out Watch- a new way to view videos on social media. Watch can give a tough fight to platforms like YouTube, Netflix, Amazon Prime Videos and even the regular TV shows.

The new tab will be called Watch and will initially showcase videos created by the Facebok creators and also sponsored by the Facebook itself.

The company already has a Video tab in the app, only for the users in US and now the it has introduced a redesigned video tab to change the way we watch videos on social network. The feature is available on Facebook TV apps, mobile and desktop, as a preview for a limited number of people.

To help users keep a tap on the shows they follow, there's also a Watchlist so users don't miss out any episodes.

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"Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work", said director of product, Daniel Danker. "Watch" will be initially rolled out to selected users in the U.S.

There's also a monetary incentive for publishers to create and upload original videos to Facebook Watch. The page will also inform the users about the show and what is it all about.

Shows that will be available on Watch will include variety of genres ranging from cooking shows to documentaries to reality shows. The feature began appearing for some users in U.S. on Thursday.Shows played on Watch, which can be live or recorded will follow a particular theme or a storyline and will available different categories like "Most Talked About" or "What's Making People Laugh" so that viewer can pick up show according to thier interests. Per reports, some of the shows that will be available on Watch include Tastemade's Kitchen Little (cooking show for kids), National Geographic's "Safari Live", NASA's "Science @ NASA", Gabby Bernstein (motivational series), A&E's "Bae or Bail" (reality show). While still available, this platform is geared more fore generic videos that users share on their News Feeds. Watch is basically the redesigned Video tab which is already available to US users. According to the video shared by Facebook, when the user taps on the video tab, they will be taken to page with videos and different categories. Watch will make it easier to discover trending content, or videos friends are watching, and enables users to save specific shows into a watchlist that will send notifications when new episodes are added.

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